Ghost Network Audit™ — Free

How many of your stores are ghosts on social media?

85% of franchises never post locally. Measure your Social Visibility Score /100 across Facebook, Instagram and TikTok in 10 minutes.

Start my free audit Ghost Network Audit™ — Detect invisible stores on social media

How does our audit work?

1

Provide 4 examples

Step 1 — Provide 4 local page URLs

Give us 4 local page URLs per platform. Our AI automatically detects your network's naming pattern.

2

Automatic discovery

Step 2 — Automatic local page discovery

From the pattern, we discover all your local pages on Facebook, Instagram and TikTok across the top 50 cities.

3

Social Visibility Score /100

Step 3 — Social Visibility Score /100 result

Receive your SVS, platform-by-platform breakdown, and a projection of potential with nPosts.ai.

Social Visibility Score /100 methodology

A transparent score based on 3 platforms. Each platform is evaluated on national presence and local activation rate.

Facebook

Facebook

/35 points
  • National presence (fans, activity)
  • Local page activation rate
  • Network posting frequency
Instagram

Instagram

/35 points
  • National account (followers, posts)
  • Local profile activation rate
  • Engagement and interactions
TikTok

TikTok

/30 points
  • National presence (average views)
  • Local account activation
  • Virality and organic reach

nPosts.ai Projection

Our clients achieve an average of 85% local activation. The audit projects the score your network would achieve with nPosts.ai.

Why measure your Social Visibility Score?

Social Visibility Score /100 result example — platform-by-platform breakdown

On average, only 15% of franchises post regularly on their stores' social media. That means 85% of your network are ghost stores — invisible to local customers on Facebook, Instagram and TikTok. The Ghost Network Audit™ precisely measures this activation rate and identifies growth levers.

nPosts.ai is the only free tool that simultaneously analyzes Facebook, Instagram and TikTok for franchise networks. With a Social Visibility Score /100 and prioritized actions, you know exactly where to start activating your locations.

Social Visibility Score /100

Facebook /35 + Instagram /35 + TikTok /30. Transparent and reproducible methodology.

Ghost Store Detector™

Our AI detects your pages' naming pattern and automatically discovers all your ghost stores.

Prioritized activation plan

Which platforms to activate first, how many stores to connect, and the expected SVS point gain.

nPosts.ai Projection

See your SVS with 85% local activation. Before/after comparison, gain by platform.

Also check out our Local Visibility Benchmark and our franchise guides.

Frequently asked questions

How is the Social Visibility Score /100 calculated?

The SVS aggregates 3 platforms: Facebook (/35), Instagram (/35) and TikTok (/30). Each platform is evaluated on national presence, local activation rate and posting frequency across your stores.

What is a ghost store?

A ghost store is a location in your network with no active social media presence — no local Facebook page, no Instagram profile, or accounts inactive for 3+ months. The Ghost Network Audit™ detects them automatically.

Which platforms do you analyze?

We analyze Facebook Pages, Instagram Business and TikTok. For each platform, we measure the national account and sample up to 50 local pages to calculate your network activation rate.

How long does the Ghost Network Audit™ take?

The full audit takes between 5 and 15 minutes. You can follow real-time progress: pattern detection, page discovery, national analysis, local analysis, then SVS calculation.

Is the data reliable?

100% of data comes from official platforms. We analyze public posts, fan/follower counts and recent activity of each page or profile.

What is the nPosts.ai projection?

Our clients achieve an average of 85% local activation. The projection shows the SVS your network would achieve if 85% of your stores posted regularly via nPosts.ai.

How to take action after the audit?

The audit gives you a prioritized activation plan: which platforms to activate first, how many ghost stores to connect, and the expected SVS point gain. Request a demo to see how nPosts.ai automates it all.